Our New Corporate Identity

The corporate identity is a powerful, unifying strategy forcommunicating the reliability, high quality, durability and technology of the Graco brand.

Our ability to build a truly global brand depends on how well we understand and use the Graco identity standards. From the simplicity and power of our blue and black logo, to correct usage of typography and imagery, every Graco employee and supplier partner should understand and consistently apply the Graco standards.

Getting Started

This website includes some basic tools for implementing the Graco brand identity system. These standards are the foundation for building our global brand. They will help you communicate Graco quality and build business success.

We are all responsible for the Graco brand; if you hand off a job to an external supplier, you are responsible for ensuring that brand identity requirements are met.

Additional tools and resources will be posted as they become available.

Contact Info

If you have questions regarding these changes, please contact the Communications Team.