Logo Use
The Graco logo is a seal of approval and is the most important symbol of our brands and products. Please use the Graco logo according to these guidelines to reinforce our promise of quality, innovation and technology.
Examples of incorrect logo usage are available on our Logo Misuse page.
Correct Logo Usage
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2-Color Logo
(Pantone® 286/4-Color Process and Black) |
1-Color Logo
(Black) |
1-Color Reversed Logo
(White) |
Graco Logo Color Breaks: 1- and 2-color
The 2-color logo is solid black on the left and solid blue on the right, and can be produced
in print using two Pantone® colors (black and PMS 286 blue) or a 4-color process of cyan,
magenta, yellow and black inks (see formula below). The 2-color logo must include the registration
mark [®] printed in blue and the Graco name in black. The 1-color logo is solid on the left
side and solid on the right side. It must include the registration mark [®] and the Graco
name at the bottom. The acceptable 1-color logo colors include black and white.
Graco Colors: Color Formulas
| Graco Blue (PANTONE 286) |
100C |
78M |
0Y |
2K |
| Graco Black |
0C |
0M |
0Y |
100K |
Requirements for Space Around the Logo
There should always be clear space around the Graco logo for maximum impact and legibility.
This space should be free of copy or other graphic elements and should always beat least half
the height of the logo from the top edge to the bottom of the word "Graco."
The logo MUST NOT be smaller than 1/4 in (6.35 mm) in size from the top edge to the bottom of the word GRACO.
The logo should not be used if it cannot be reproduced with the word "Graco" underneath.
The registration mark must be used unless it is too small to be legible.
Refer to Graco Manufacturing Engineering standards number 4.0225 for specific
information on injection molded andmetal cast parts.