Typography
Typography is an important element in our overall brand identity system. Helvetica LT
Standard Compressed and the Helvetica Neue LT Standard family of fonts have been selected
to reinforce our corporate identity on external printed pieces. The use of these Helvetica
font families set the visual tone for the Graco identity system. Do not confuse Helvetica
Neue LT Standard with Helvetica Condensed or Helvetica. Be sure your suppliers use the
correct version*.
Other internal communication pieces are created using Arial and Arial Narrow.
Use only the identified fonts below.
Standards
Use the following standards to understand some basic applications of typography.
Primary Fonts (Macs only)
Internal Applications (PCs and Macs)
Use for internal applications such as Microsoft® Word or PowerPoint.
Web and Online Applications
Use Trebuchet for headlines and Arial for body copy on Graco web sites.
Trademark and Registration Symbols
For Macs only, always set trademark and registration symbols in the Helvetica Neue LT
Standard Condensed typeface. A list of current trademarks are located on
www.graco.com.
*Helvetica Neue LT Standard and Helvetica LT Standard font families are
purchased from the Adobe Systems foundry. Only the "Open Type" designs which are versions
1.029 or newer are acceptable. "Type 1" and "TrueType" designs are older with various design
differences and therefore not acceptable.