Graco Inc.

Our Brand

What is a brand? Is it a logo? A name or a slogan? A graphic design or a color scheme?

Simply put, our brand is our promise to our customer. It tells them what they can expect from our products and services, and it differentiates our offering from our competitors’. It’s our corporate identity – what we stand for and the personality we convey.

Graco’s brand represents:

  • Experience
  • Innovation
  • Partnership
  • Quality

These brand attributes make up the powerful foundation of our business strategy: to be the world’s leading supplier of fluid management products and packages in the markets we target.

Our brand strategy is how, what, where, when and to whom we plan on communicating and delivering on our brand messages. Where we advertise is part of our brand strategy. Our distribution channels are also part of our brand strategy. And what we communicate visually and verbally are part of our brand strategy, too.

Graco's brand identity standards ensure a consistent and coherent look, feel and message across all marketing initiatives globally. From the simplicity and power of our blue and black logo, to correct usage of typography and imagery, every Graco employee, distributor and supplier partner should understand and consistently apply the Graco standards.

Graco Branding Guidelines (PDF)


Downloads

Logos

Templates

  • PowerPoint template – The basic Graco PowerPoint template is intended for general use. The employee templates can be found by searching "PowerPoint templates" on the Village.

Colors

Other Resources

Trademarks

Graco, the Graco logo and other Graco logos and product and service names are trademarks of Graco Inc. (the "Graco Marks"). Without Graco's prior permission, use of the Graco marks in any manner is prohibited. View a complete list of Graco trademarks.

For Distributors

Further guides for distributors are available through the distributor portal.

Contact Info

If you have questions regarding corporate identity or branding specifications, please email us at BrandingBoard@graco.com.