The Graco Logo
Graco Logo Guidelines
A logo is one of the most important components of a branding strategy. It is a name, symbol, or trademark of a company or organization. Graco’s logo has been designed to convey our corporate identity, which represents experience, innovation, partnership and quality. Please use the Graco logo according to The Graco Logo Guidelines to reinforce these brand attributes.
To leverage our brand equity and recognition, the Graco logo must appear on all printed and electronic communications, including, but not limited to, print and internet ads, literature, products, packaging, trade show signage, buildings and vehicle signage, clothing and merchandise.
If you are looking for guidelines specific to Graco manufacturing of parts or products, please refer to the Graco Manufacturing section of these logo guidelines.
Graco Logo and Artwork Use Policy
Only the following authorized users may use the Graco logo on websites, business cards, etc.
- Graco distributors; or
- their Graco recognized outlets; or
- other parties such as OEMs having a written relationship with Graco
The use of such without permission can imply an endorsement of the user and an indication to a potential purchaser that the user is a Graco distributor.
A non-authorized distributor (such as a contractor or equipment seller) may use the name Graco or any factual phrase to describe his or her business such as: "We service Graco products," “we use Graco equipment” or “we have a Graco XYZ for sale” if the statement is true. In this phrase, "Graco" must not be set out alone but must be set forth in the same line as, and preceded by, other words in the factual phrase.
Similarly, Graco images and documents such as manuals may only be used by Graco distributors or others mentioned above or as authorized in writing.