What is a brand? Is it a logo? A name or a slogan? A graphic design or a color scheme?
Simply put, our brand is our promise to our customer. It tells them what they can expect from our products and services, and it differentiates our offering from our competitors’. It’s our corporate identity – what we stand for and the personality we convey.
Graco’s brand represents:
These brand attributes make up the powerful foundation of our business strategy: to be the world’s leading supplier of fluid management products and packages in the markets we target.