Why Auto Lube Distributor Partners With Graco

Auto-Lube Services, Inc. of Loganville, Georgia, partners with Graco to provide automatic lubrication systems to construction customers across the south-east United States. Watch how Graco and this auto lube distributor work together to provide some of the most reliable auto lube systems in the market.



“We were looking for a vendor that had the same philosophy on taking care of their customers as we do,” said Erik B., VP of Sales, Auto-Lube Services, Inc. Graco fits the bill, as we collaborate with customers to understand their unique challenges and are driven by a philosophy to deliver only top-shelf (A+) service to our customers – whatever they need, wherever they are. This philosophy applies not only to the end user of Graco products but also to the distributors that Graco relies on.

Graco is strategic about who is allowed to represent the Graco brand in the marketplace. It’s important that our distribution partners’ goals align with those of Graco and our customers.


Support | Graco

We support our partners with insight from knowledgeable insiders who help our distributors realise opportunities and avoid missteps, including 24/7 technical support. We also offer training courses at our Anoka manufacturing facility. It gives participants a hands-on opportunity to experience how products perform and how they can benefit the specific needs of end users.

“I’ve been doing this for eight years and Graco has been the best partner we could have hoped for in the lubrication market,” said Jason H., project manager, Auto-Lube Services, Inc. “They’ve brought a new layer of innovation and support that we have never seen with other manufacturers.” He added, “The partnership we have with Graco is one of the 21st century.”  



Graco Sales Book

Jason added, “I’m able to routinely use the Graco Sales Book app when I’m out visiting with a customer and I would like to show him a manual or a short video on a product.” Graco Sales Book is a tool offered to the distribution channel to help serve our customers with the most up-to-date resources.

Graco Website

“The Graco website allows customers to easily search for any pump or any kind of technical document that they may be seeking,” said Jason. The Graco website is a place to go to gain information on applications, products and the Graco brand, and was recently redesigned to make the visitor experience more intuitive.



Graco’s storied legacy is built on delivering high-quality, highly accessible products and services for modern lubrication, backed by world-class customer service and support. Compelled to meet exacting standards of excellence, we continually design and redesign our systems to simplify everyday workloads for customers around the globe. Graco systems are more reliable, so our customers can be more productive and profitable amid a fluid, ever-changing world. Our teams are more responsive, so customers have the information they need to make more informed decisions. And we partner with organizations who demand the same. We prove it, day after day. Year after year. Always.

When Erik was asked about his relationship with Graco, he replied, “It’s second to none for us. It really opens new avenues for us … into other markets that we’ve never been able to get into before.” He added, “I sell Graco on the reliability and functionality of their innovative new products coming to the market – products that are in tune with the harsh conditions and environments that they operate their equipment in.”

Adrian B., president of Auto-Lube Services, Inc., had a similar view of Graco:

“You know, I really think it’s the brand name. It’s quality, it’s good price, it’s great delivery. When you couple that with technology and local service and support, I think it’s the best the customer can ask for.”

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